[blak sheep] – noun
A person who deviates from the accepted standards of his or her group.
“Wow… BlackSheep Productions. That sure is an interesting name for a company. How did you choose it?”
It’s probably the #1 question asked when we meet someone and we tell them the name of our company.
To tell the truth, when the name BlackSheep Productions was chosen by Lisa (Montgomery) Bowling in 1998, the intention was never to be a full service event production company. The unique name was chosen because Lisa felt she had taken several paths that were different from others close to her. She was one of a few females in her high school shop class. She was one of a few females in the Industrial Design school at the University of Cincinnati. She was one of the few female Exhibit Design Directors in the industry. And instead of embracing the relative security of employment with a large production company in 1998, she decided to become an independent producer. It wasn’t until Mark Bowling joined the BlackSheep team in 2005 that we actually gave thought to building a brand around the name.
At BlackSheep Productions, each event begins with strategic planning through research and a custom approach. Every company that we work with is unique and we believe their unique character, goals, and objectives should be woven into the DNA of every event we produce.
Heraclitus, the pre-Socratic Greek philosopher, is quoted as saying “you cannot step twice into the same stream.” At BlackSheep Productions we recognize that your company or association is not the same as it was six months ago and certainly not the same as it was a year ago. That is why – whether starting with a new client partner or planning a new project with an existing client partner – our goal is (as much as it makes sense) to start from scratch and make the event as unique as the situation that surrounds it.
While the tendency is to use past success as a template for the future, we feel that our approach is just one way that we “deviate from the accepted standards of our group.”
We look forward to using this blog in the upcoming months to explore other ways that we feel that we deviate from the accepted standards of our peers.